There's A Website in Your Future
The number bears repeating: 60% of small businesses don't have a website. The major excuses? "My business is too small." "I'm not tech savvy." "Websites cost too much."
Today no business or nonprofit today can afford to not be found online; no company's staff needs to know code anymore; and there's no reason to break the bank for a high quality site when you work with LauraLongley.com. Below are a few examples of our sites. (To learn about our website process and pricing, click here.)
Law firm: Smith & Pugh, PLC
A law firm specializing in estate planning, Smith & Pugh, PLC had not updated their website since the early 2000s. It was time: the site's functionality was antiquated, and its brochure structure was out of date. Their goal: to attract clients who need estate planning, administration, and litigation. Laura Longley gave them a stronger structure, text focused on the client, and original banner imagery created by Sarah Huntington. And, with Sarah behind the camera, The Lincoln Studios shot and edited the video. From a two-hour shoot, we developed a pair of profile videos plus 13 Frequently Asked Questions.
Daniel D. Smith, partner in Smith & Pugh, PLC, discusses why, as medicine is prolonging out lives, we need to focus on end-of-life issues and put in place such important documents as Advance Medical Directives. Click here for full Smith & Pugh playlist. Video by The Lincoln Studios.
NONPROFIT: Friends of Thomas Balch Library
service business: Douglas Whitesell Antique Clock Restoration
One of the East Coast's finest antique clock restoration experts, Douglas Whitesell did not have a website to communicate the nature of his business and his reputation. With beautiful photos by Sarah Huntington Photography, we were able to show the kinds and quality of the clocks he restores and, by their absence, the timepieces he generally does not repair, such as watches.
LIFE INSURANCE/SETTLEMENTS: Coventry Direct
In 2015, Coventry, a global leader in the secondary market of life settlements, launched Coventry Direct as a separate business and online portal for the consumer market. TPG Direct, Coventry’s digital agency, hired Laura Longley to write the new website, the introductory print brochure, and the first blogs. How Can You Make the Most of Your Life Insurance Policy?, How to Retire on Your Own Terms
VIDEOGRAPHY FIRM: The Lincoln Studios, LLC
After six years of capturing clients' stories on video, The Lincoln Studios' members—Peter Buck, Sarah Huntington, and Drew Babb—decided it was time to tell the story of their own business. Laura Longley produced this site for her frequent collaborators.
NONPROFIT: The Waterford Foundation
In 2011-2012, the Waterford Foundation, steward of the National Historic Landmark District of Waterford, Virginia, retained Laura Longley to market the new auditorium of its restored Old School as a site for income-generating events. The project included a new website. Laura structured the site, managed its redesign, and wrote the content.
IMMIGRATION LAW FIRM: KP Law, LLC
What began as a rewrite of existing content on KP Law, LLC’s four-year-old website became an overall refresh of this immigration law firm’s online presence. Within two weeks, Laura Longley provided the client with a virtually new site complete with an improved WordPress template, royalty- and fee-free images sourced through the U.S. government, and she added explanatory content from the U.S. Citizenship and Immigration Services.
FINANCIAL PLANNING: Amy V. Smith Wealth Management, LLC
Financial planner Amy V. Smith retained Laura to rewrite and manage the redesign of her Amy V. Smith Wealth Management website. At Laura's suggestion, she also launched a column, “Amy V. Smith’s Money Talks,” which appears in a local newspaper. Two years later, she refocused the column as “Amy & Dan Smith’s Planning for Life,” with contributions from Amy’s husband, estate attorney Dan Smith. Currently, we are refreshing her website's design and adding a video introduction and FAQs.
PROFESSIONAL SERVICES: Events by Design, Inc.
Every now and then a client comes along who gives such clear, considered direction that she makes your work, well, a piece of cake.
That was Laura's experience with Vinnu Kudva, CEO of Events by Design, Inc. We collaborated on a rewrite of the company's site, created the content for a site dedicated to EVA™— Event Virtual Assistant™—the firm’s proprietary registration software, and produced direct mail and email promotions for webinars. We are currently revisiting the site to shift branding and positioning toward the market of associations and nonprofits.
Obviously, there's a link between "website" and "web." But there's another story woven into that image. Check out our blog on "The Power of Visual Storytelling."
Spider web photograph © Getty Images.