What is content?
Content is a tangible asset—words and websites, photography and videography, infographics, podcasts, news feeds, etc—you can use, reuse, and repurpose time and again for content marketing (see below).
WHY DO I NEED CONTENT?
If your business or organization is to be found on the Internet, you need content for the search engines to crawl and index. The relevancy and recentness of your content—whether web pages, blogs, video, photos, and other content— will determine results returned in a search. Click here for Google's explanation.
What Is Content Marketing?
"Content marketing is a strategic marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action by changing or enhancing consumer behavior. . . It focuses on owning media, not renting it. In content marketing, the brand owns the media. It’s an asset."—Joe Pulizzi, Founder, Content Marketing Institute
How do I measure the value of my content?
We track your activity against your goals through Squarespace Metrics or Google Analytics.
WHAT GOES INTO THE CREATION OF A WEBSITE?
More than you might think. The following terms describe the fundamental components necessary for creating a website and ensuring it functions properly.
Content Management System (CMS), composed of a website builder and blogging platform, such as WordPress and Squarespace. Each CMS is a bit different from the others. We specialize in Squarespace sites.
Host, or Internet hosting service, which runs servers that allow organizations and individuals to serve content to the Internet Examples: Bluehost, DreamHost, GoDaddy, Hover, Network Solutions, WordPress, Yahoo!, and Squarespace (if you are creating a new domain).
Search Engine Optimization, better known as SEO, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.
If you have questions or topics you think we should be addressing here or in upcoming blogs, please drop us a line.
Okay, what's with the switchboard operators? Check out our blog on "The Power of Visual Storytelling" to find out.